Marketing that connects. Messaging that converts.

At Conscious Brand Agency, we help remarkable people and businesses clarify their message, articulate their value, and create marketing that actually works.

What if the problem isn’t your product — it’s how you’re talking about it?

→ You know your work matters… but your messaging doesn’t reflect its value.

→ Your team’s saying five different things — and none of them are landing.

→ Your website, emails, or sales pitch feel scattered or stale.

→ You’ve outgrown your current strategy but aren’t sure what comes next.

→ You’ve got big goals — but your message isn’t pulling its weight.

The good news?

You’re not alone.

We’ve helped 100+ brands move

→ from stuck to strategic
→ from scattered to clear
→ from “I think this makes sense…” to “This lands.”

Message + Marketing Strategy

For businesses and teams who need clarity.

We’ll workshop your message, shape your story, and build marketing that actually works—from BrandScripts to websites to full campaign strategy.

Perfect for: teams, founders, and service-based businesses.

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Here’s how

Big Ideas + Product Creation

For people with something to say and something to build.

You bring the brilliance — we help shape it into a clear message and a product that makes it real (think: online courses, keynotes, frameworks).

Your voice, your vision — just sharper and built to last.

Perfect for: authors, speakers, experts, and deep thinkers.

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The Conscious Mastermind

For smart, kind leaders committed to real growth.

This isn’t another noisy room full of pitch decks and humble brags..

This is a curated room full of remarkable leaders building meaningful brands — with clarity, integrity, and real momentum.

Perfect for: business owners, agency leaders, and senior marketing pros

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You’re not just building a brand — you’re building something that matters.

  • 100+ brands served

    Across industries and business models

  • Trusted guide to top companies

    Like Microsoft, Berkshire Hathaway, Certified Angus Beef, and more

  • 20+ years of experience

    In messaging, marketing, and brand strategy

Led by

Dr. J.J. Peterson

You’ve got something to say — and something to build. I help you do both with clarity and heart.

I’m a messaging strategist, marketing professor at the Owen School of Business at Vanderbilt University, and former Head of StoryBrand. Over the last 20 years, I’ve helped global brands, nonprofits, and leaders like you turn big ideas into messages and marketing that moves people.

Now, through Conscious Brand Agency, I guide smart, kind leaders in building brands that actually connect — without losing their voice along the way.

I’ve worked in Hollywood, directed a documentary, and — fun fact — you can spot me as a backup dancer in a Missy Elliott music video and in episodes of The Office and The West Wing.

But more than anything, I love walking alongside remarkable people and brands, helping them say what they truly mean — and build something that feels like the best version of themselves.

What clients are saying

“ J.J. has this uncanny ability to help you get the ideas out of your brain and onto the page in a way that sounds like you—but sharper, clearer, and more organized. He has an amazing ability to make a message better and more impactful, without ever losing the spirit behind it.”

Will Guidara, Restauranteer and NYT Bestselling Author

“J.J. helped us make strategic shifts that brought our messaging into laser-sharp focus with the kind of clarity that not only resonates, but converts. We zeroed in on what makes our product stand out in today’s evolving market, uncovered the exact objections our audience is facing right now, and clarified how to meet them where they are, without overhauling what’s already working. It was part storytelling workshop, part strategy sprint, and 100% game-changing.”

Amy Porterfield, Online Marketing Expert, NYT Bestselling Author, and Podcast Host

You’re closer than you think.

→ Imagine having the right words at the right time — on your website, in your pitch, across every part of your business.

→ Imagine marketing that feels good and gets results.

→ Imagine not spinning your wheels anymore — because your message is finally doing the heavy lifting for you.

That’s what happens when you stop guessing and get clear.

You have something worth sharing. Let’s make sure people hear it and respond.

Clarity in your inbox

Get practical insights on messaging, marketing, and conscious leadership—straight from J.J.

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