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Dr. J.J. Peterson is a leading expert in messaging and marketing, helping thousands of organizations grow using the StoryBrand Framework. With a PhD in Communication and 20 years of experience, he has taught and practiced communication theory worldwide. As Head of StoryBrand, he has led workshops and keynotes across the globe, guiding leaders to craft clear, compelling messages. J.J. is a Wall Street Journal bestselling author and host of the Marketing Made Simple podcast. He teaches at Vanderbilt’s Owen Graduate School of Management and has worked in marketing and PR for multinational nonprofits. His diverse background includes studying C.S. Lewis in Oxford, directing a documentary, and debating theology at Sundance. J.J.’s passion is equipping businesses with the tools to communicate effectively and drive success.
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