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Marketing that Connects. Messaging that Converts.
At Conscious Brand Agency, we help remarkable people and businesses clarify their message, articulate their value, and create marketing that actually works.
What if the problem isn’t your product — it’s how you’re talking about it?
There’s a moment in every business or brand where you hit a wall.
You’ve done the work. You’ve built something real.
But suddenly, growth slows… leads dry up… and your message doesn’t seem to land the way it used to.
That’s when you realize:
What got you here won’t get you there.
What you might be feeling:
You know your work matters… but your messaging doesn’t reflect its value.
Your team’s saying five different things — and none of them are landing.
Your website, emails, or sales pitch feel scattered or stale.
You’ve outgrown your current strategy but aren’t sure what comes next.
You’ve got big goals — but your message isn’t pulling its weight.
Three Ways to Work With Conscious Brand Agency
Message + Marketing Strategy
For businesses and teams who need clarity.
We’ll workshop your message, shape your story, and create marketing that actually works — from BrandScripts to websites to full launch campaigns.
Perfect for: teams, founders, and service-based businesses.
Big Ideas + Product Creation
For people with something to say and something to build.
You bring the brilliance — I help shape it into a clear message and a tangible product, like an online course, keynote, or signature framework. Your voice, your vision — just sharper.
Perfect for: authors, speakers, experts, and deep thinkers.
The Conscious Mastermind
Let’s be honest: there are a million masterminds out there. Some are great. Some are just glorified networking events where people pretend they have it all together. This isn’t that. This is a room full of smart, kind business leaders who are committed to real growth, real relationships, and messaging that actually works.
Perfect for: business owners, agency leaders, and senior marketing pros.
You’re not just building a brand — you’re building something that matters.
Led by Dr. J.J. Peterson
I’ve worked with global brands, nonprofits, and brilliant individuals with big, messy, beautiful ideas.
I’ve studied communication, taught it, practiced it, and sometimes wrestled with it myself.
I believe messaging is more than marketing — it’s how we invite people into a story that matters.
I teach marketing at the Owen School of Business at Vanderbilt University, where I get to help the next generation of brand leaders simplify their message and amplify their impact.
Before launching Conscious Brand Agency, I served as Head of StoryBrand, helping thousands of businesses clarify their message and grow.
I’ve worked in Hollywood, directed a documentary, and — fun fact — you can spot me as a backup dancer in a Missy Elliott music video and in episodes of The Office and The West Wing.
But more than anything, I love walking alongside remarkable people, helping them say what they truly mean — and build something that feels like home.
You’re closer than you think.
Imagine having the right words at the right time — on your website, in your pitch, across every part of your business.
Imagine marketing that feels good and gets results.
Imagine not spinning your wheels anymore — because your message is finally doing the heavy lifting for you.
That’s what happens when you stop guessing and get clear.
You have something worth sharing. Let’s make sure people hear it and respond.
Fill out the contact info and we will be in touch soon